The rise of social media to communicate with customers has been a fairly recent trend, so it makes sense if you aren’t sure how to maximize its potential. Getting people to interact and care about …
Now that you’ve decided it’s okay to enact a work-at-home policy, maybe you aren’t quite sure what should be included in it. That makes sense; the entire frontier of work-at-home was just pioneered, and it …
When someone comes to your website, you don’t want them to stop at the front door. You’d like them to click around, explore, and consider your services. Ultimately, you want them to pay attention to …
It’s a little known fact of the small business world: people buy from people, not from websites. Interesting concept, right? You could have the nicest website in the world with the most interesting design, content …
We all know colors, design, and content are key to a successful website that converts. Sometimes, though, something simple and small like a font is completely overlooked. The right font can make or break a …
In general, most people agree that social media is a useful tool for businesses – small and large ones alike. However, there’s one social media platform whose utility to small and medium businesses is questionable: …
You’ve probably heard of them: Kickstarter, IndieGoGo, GoFundMe. In the past few years, these websites have become huge proponents of getting those who don’t have any money but have good ideas the capital to get …
It’s incredibly tempting to forgo any sort of work when the power’s out, especially if you had a big project due the next day or you could use a break. Sometimes that’s fine, and it’ll …
Holding onto everything yourself and doing everything in-house is a fight that business owners have every day with themselves. However, the truth is that you – and your employees on hand – are limited beings, …
It’s said over and over again: the answer to “why not social media?” is always, “I don’t have the time or money to focus on it.” It makes sense that as an SMB owner, you’d …